Modern slavery is a problem we don’t hear about often but many of us are aware that it does exist in some areas of the modern world. However, most people don’t know how much slavery contributes to our lives through the products we consume on a daily basis. Also, due to the complexity of the supply chain, brands themselves do not know where all of their materials and resources come from which is why many do not have any kind of ethical certification on their goods.

 

 

Trace is a campaign concept which seeks to encourage the consumer to question their favourite brands and products to investigate their supply chains and provide evidence that they are not endorsing slave labour.