‘Danny’s Inferno’ is a subversion of Burger King’s 2018 D&AD brief. Launched with the satirical video ‘What would you do for a Whopper?’, the campaign aims to shed light on the potential ethical implications that accompany design briefs. 

 

Each challenge presented to the contestants is based upon a different statistic linked to meat production, (like alarmingly high water consumption) that are generally glossed over by creative advertising. 

 

This video acts as a call to action that encourages creatives to take more responsibility for the companies they choose to represent, and to seek further information with the ‘Danny’s Inferno’ website and app. Our hope is that through raising awareness, we can make tangible change in the design world.